Introduction

 By using the website www.silkeborg-uld.com and affiliated services, subscribing to our newsletter, signing up as “member”, buying goods at our website or visiting one of our stores, Silkeborg Uldspinderi ApS (hereafter ”Silkeborg Uldspinderi”, ”we” or ”our” process your personal data as described in this privacy policy.

 

Data control

Silkeborg Uldspinderi is the data controller when processing personal data according to the sections below.

 If you would like to get in touch with us, our contact information is:

 Silkeborg Uldspinderi ApS

 Papirfabrikken 74

8600 Silkeborg

 Reg. No.: 11212441

 Telephone: +45 86 88 17 38

 E-mail: info@silkeborg-uld.com

 

Processing of personal data

We process your personal data when you visit our website or one of our stores.

 Usage of our website without signing up for services

It is possible to use our website without our collection of your personal data. However, please be aware that by using the website, we might use cookies, and deactivating cookies can potentially reduce the functionality of our website. By accepting cookies, we process the personal data for which you have given your consent, such as your IP-address, information related to your browser, which parts of our website you visit and for how long.

 You can read more about how we use cookies in our cookie policy

 Signing up for services and making a purchase on the website

We process your personal data when providing or improving our services to you when you e.g., sign up for our services, accept cookies, contact us, or makes a purchase.

 

Orders

Silkeborg Uldspinderi processes the following information when you make a purchase on the website:
 

  • Name
  • Address
  • E-mail
  • Telephone number
  • Country
  • Payee information
  • Login & password
  • IP-address(es)
  • Order information

 

The purpose of the processing is: 

  • Administration of your relation to us
  • Delivery of your order
  • Improving of our services
  • Adjusting our communication and marketing to you

 

Legal basis: 

  • We process your personal data in order to perform your contract with you (Article 6(1)(b) GDPR)
  • If you have given your consent, we process your information in order to provide you with marketing content (Article 6(1)(a) GDPR)
  • We also process your personal data because of our legitimate interests in adjusting our communication and marketing to you, e.g. via social media (Article 6(1)(f) GDPR)

 

When you make a purchase at our website, we share your personal data with the following third parties: 

  • Logistics companies such as UPS and GLS in order to deliver your order
  • Trustpilot, in order for Trustpilot to contact you by e-mail regarding your buying experience
  • Social media companies or similar third parties that we cooperate with for the purpose of marketing and advertising

 

Newsletter and contact

Silkeborg Uldspinderi processes the following information when you sign up for our newsletter or contact us 

  • Name
  • E-mail
  • Other contact details or information that your choose to provide to us.

 The purpose of the processing is: 

  • Sending you newsletters
  • Replying to your inquiry
  • Adjusting our communication and marketing to you 

Legal basis: 

  • After obtaining your consent on receiving newsletters, we process your personal data because of our legitimate interest in sending the newsletter (Article 6(1)(f) GDPR)
  • If you contact us, we process your personal data because of our legitimate interest in replying to your inquiry (Article 6(1)(f) GDPR)

We share your personal data with third parties, e.g. social media companies or similar third parties that we cooperate with for the purpose of marketing. Further, we might engage suppliers such as hosting companies and providers of newsletter services (data processors). 

Data processors and transfer of personal data to third countries

Your personal data can be shared with vendors, suppliers or other third parties, processing data on behalf of Silkeborg Uldspinderi (data processors). When engaging such data processors Silkeborg Uldspinderi sign data processing agreements obliging data processors to confidentiality and only to process personal data as instructed by Silkeborg Uldspinderi for the purposes described in this privacy policy. We only use data processors providing sufficient guarantees to implement appropriate technical and organizational measures in such a manner that processing will meet the requirements of the relevant data protection laws. 

Silkeborg Uldspinderi will only transfer data to countries outside the EEA, when appropriate safeguards set out in the GDPR are in place, e.g., by the use of Standard Contractual Clauses approved by the European Commission. 

In order to provide a better buying experience, we use Shopify that mainly process personal data within the EEA. However, Shopify might transfer personal data to Canada which is approved by the EU Commission as a country providing an adequate level of data protection, since Shopify is subject to the Canadian data protection legislation (PIPED ACT). 

Retention periods

We delete your personal data when it is no longer necessary to retain for the specified purposes in this privacy policy. 

We do store some types of information for longer if we are obliged by law to do so, e.g., to comply with bookkeeping obligations (5 years). 

We delete inactive “member”-profiles after one year’s inactivity. Before erasure, we will provide the user with a notice.

 

Your Rights 

You have the right to ask us to confirm if we are processing your personal data and to ask for access to your personal data. In case we process data about you that is incorrect, you have the right to ask us to correct your information. You also have the right to ask us to delete your information or restrict how we process your information and to object to our processing of your information. Further, you have the right to data portability. 

If we process your personal data based on your consent, you have the right to withdraw your consent at any time. The withdrawal of your consent will not affect the lawfulness of processing based on consent before its withdrawal. 

If you wish to exercise your rights or have any questions regarding this policy please contact us at info@silkeborg-uld.com or by post at Silkeborg Uldspinderi Aps, Vandvaerksvej 10, 8620 Kjellerup, Denmark 

You have the right to file a complaint with The Danish Data Protection Agency, dt@datatilsynet.dk, +45 33 19 32 00 or www.datatilsynet.dk.